How do I use it?
- Two 1 hour sessions per week
- Wednesday: The Boutique In Theory taught by Greg Alexander
- Friday: The Boutique In Practice taught by a Member Role Model
- Attendance: 50 – 100 Members
- One 1 hour session
- World-Class speaker on a member chosen topic
- Attendance: 50 – 100 members
- Format: 30 minutes of content, 30 minutes of Q&A
- Regional CEO Dinners
- Attendance: 15 – 25 members
- Format: Social gathering to connect with peers in your region
- Annual Conference: Collective 54 Founders Summit
- Location: The Historic Stockyards in Fort Worth, Texas
- Attendance: 200+ Members
- Format: 2-day conference
- Agenda: Interactive workshops, Awards Ceremony, VIP Dinner, World-Class Speakers
What are the expectations?
- Time investment ~1 hour per week
- Blend of live and on-demand sessions
- Customized journey based on your firm's goals
How is Collective 54 different?
Collective 54 is focused on a:
- Single industry - Professional Services
- Single segment - Boutiques (10-250 employees)
- Single person - Founders / Owners / CEOs
Who Should I involve?
Two types of Members:
- Individual
- Team - Power Members



50 MEMBER COMPANIES
HAVE SUCCESSFULLY EXITED SINCE 2020
GENERATING ~$3 BILLION IN WEALTH
Collective 54 In The News
Collective 54’s thought leadership has been sought out by leading media sources such as;
Entrepreneur, Forbes, CEO Magazine and Readwrite.

Harvard Business Review

Morningstar

Forbes

CEO World Magazine

Real Leaders

Entrepreneur Magazine

American Express

readwrite

Forbes

EO Network

CEO World Magazine

Forbes
The Boutique
How To Start, Scale, and Sell a Professional Services Firm
About the Founder

Greg Alexander is the visionary founder of Collective 54, the first membership community for boutique professional services firms.
Greg’s entrepreneurial journey began with the founding of Sales Benchmark Index (SBI), a highly acclaimed management consulting firm specializing in sales and marketing effectiveness. Under his leadership, SBI grew exponentially, earning recognition as an industry leader, and he sold his firm for
$162 million.
As the driving force behind Collective 54, Greg’s vision is to help other entrepreneurs be successful. Achieve what he achieved and more. He brings a wealth of knowledge to help service firm leaders scale their businesses, enhance profitability, and navigate the complexities of their industries.