Weekly Discussions


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    "Discussions that match the pace of change in the world on the most relevant and urgent topics."

    Weekly Discussions are a round-table exchange of ideas, best practices and innovative solutions offering actionable advice with real take-away value. By sharing in this open exchange, Collective 54 members can effectively address the most urgent topics facing their business. It’s the fastest way to get actionable advice, real answers and unbiased feedback.
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    Learn How to Win Mindshare and Marketshare
    THURSDAY, OCT 22ND | 1:00 PM PT / 3:00 PM CT / 4:00 PM ET

    Facilitated by Karen Mangia, Vice President, Customer & Market Insights at Salesforce
    There's one voice that matters more than any other: the voice of your clients. How do you tune in to your clients, turn down the noise and tame your competition? Discover new questions to generate new insights and new results, including the Genius Question, the Catalyst Questions and the one question every organization must ask now. Discover how to differentiate your firm and help you gain a fresh perspective into any customer, anywhere – by asking powerful new questions. Win greater mindshare and market share with the fresh approach to customer experience and customer success we'll explore together.


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    Employee Engagement that Drives Performance: Igniting Passionate Performance
    THURSDAY, NOV 5th |  1:00 pm PT / 3:00 pm CT / 4:00 pm ET

    Facilitated by Lee and Julie Colan, Co-Founders and Owners of The L Group
    Times have changed, and our world has certainly changed, but people have not. Your people – and the performance they deliver – are the defining competitive advantage for your organization. Leaders are the key to engaging employees’ minds and hearts. Passionate Performance is found within the minds and hearts of employees where basic human needs are fulfilled. It’s a simple but powerful formula: When my needs are fulfilled, I am engaged, and I perform at my peak ability. The Passionate Performance model of employee engagement spans industries, cultures and generations because it is based on six human needs – three intellectual (to engage minds) and three emotional (to engage hearts). As a result, it has been translated into 9 languages worldwide since 2004.


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    How to Drive Customer Success, and Fuel Your Firm’s Growth
    THURSDAY, NOV 12TH | 1:00 PM PT / 3:00 PM CT / 4:00 PM ET

    Facilitated by Irit Eizips, CEO of CSM Practice
    Customer Success is a strategic necessity for companies hoping to grow and retain their customers, however companies often look to the past for answers. However, the past is often siloed and does not provide the right indicators to move to the future. As a business owner, you need to understand your ever-evolving customers’ business needs and find ways to adjust your strategy to help your customers achieve their desired business outcomes through positive customer experience.  Irit Eizips, CEO of CSM Practice, will lead a fascinating discussion on how to design an effective and scalable customer success practice that’s fully-aligned with best practices. We’ll discuss how you can reduce churn, improve expansion selling and increase advocacy.



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