To Thrive, Move Your Business Upscale or Downscale: Learn How to Effectively Position Your Business
THURSDAY, AUGUST 6TH | 1:00 PM PT / 3:00 PM CT / 4:00 PM ET
Facilitated by Brenda Hurtado, COO of The Point Group (profile)
When it comes to positioning your service in the marketplace, you will find yourself in one of three positions: You will either compete on the high end, the low end, or in the middle. In other words, you either offer a high-end product or service, a low-cost solution, or you try to straddle the middle and be all things to all people. What we're seeing today, however, is that the middle market is increasingly going away as it gets beaten by competitors from either end.