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    EXPERT INSTRUCTION Q&A

    Tomorrow is More Important than Yesterday

    FRIDAY, JANUARY 22ND | 8:00 AM PT / 10:00 AM CT / 11:00 AM ET


    Facilitated by Sean Magennis, Chairman of Collective 54

    What have you done for me lately? Buyers of your boutique are purchasing who you are becoming. They are not buying who you have been. Yesterday is worthless to them. They are looking forward. And need to be excited about your potential to improve.

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    Where to Find the Cash to Scale

    FRIDAY, JANUARY 29TH | 8:00 AM PT / 10:00 AM CT / 11:00 AM ET


    Facilitated by Greg Alexander, Chief Investment Officer of Capital 54

    Boutiques run on cash. They do not run on net income nor EBITDA. Some boutiques neglect the management of cash flow. Take a moment to understand how you can improve the flow in and out.

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    How to Determine If Now Is the Time to Exit

    FRIDAY, FEBRUARY 5TH | 8:00 AM PT / 10:00 AM CT / 11:00 AM ET


    Facilitated by Greg Alexander, Chief Investment Officer of Capital 54

    There is a good time to sell. And there is a bad time to sell. Unfortunately, this is largely out of your control. Focus on building a highly desirable boutique and be patient. Wait for the sun to be shining.

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    A Smart Strategy to Make Scaling Easier

    FRIDAY, FEBRUARY 12TH | 8:00 AM PT / 10:00 AM CT / 11:00 AM ET


    Facilitated by Greg Alexander, Chief Investment Officer of Capital 54

    A lack of lifecycle awareness and management prevents scale. It results in expensive senior people doing junior work. This destroys cash flow. And it results in inexperienced junior people doing senior work. This destroys client satisfaction. Boutiques with poor cash flow and low client satisfaction do not scale.

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    The Best Way to Get the Highest Price

    FRIDAY, FEBRUARY 19TH | 8:00 AM PT / 10:00 AM CT / 11:00 AM ET


    Facilitated by Greg Alexander, Chief Investment Officer of Capital 54

    Comparables are important. They can add, or subtract, from the purchase price. They can be the difference between acceptable, or unacceptable, terms. Be sure you are in the correct category. And be sure to pursue the correct buyer group.

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    The Ultimate Measure of Productivity

    FRIDAY, FEBRUARY 26TH | 8:00 AM PT / 10:00 AM CT / 11:00 AM ET


    Facilitated by Greg Alexander, Chief Investment Officer of Capital 54

    Yield is the most looked at metric for boutiques. Owners and CEOs obsess over utilization rates. Many have reached the point of diminishing returns. More attention needs to be placed on making your boutique more valuable to clients. There are many ways to do that. However, hyper specialization has the highest probability of success.

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    The Quickest Way to Scale

    FRIDAY, MARCH 5TH | 8:00 AM PT / 10:00 AM CT / 11:00 AM ET


    Facilitated by Greg Alexander, Chief Investment Officer of Capital 54

    Know your worth. Do not under value yourself. What you do is exceptional. Price accordingly. The clients you want know this and will pay you with a smile. You do not want the clients who are unwilling to pay you fairly.

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    Exit Hack: How to Exit by Building a Large Universe of Potential Buyers

    FRIDAY, MARCH 12TH | 8:00 AM PT / 10:00 AM CT / 11:00 AM ET


    Facilitated by Greg Alexander, Chief Investment Officer of Capital 54

    Supply and demand will impact your exit. Take the time to strategically approach the market. The goal is to build a wide and deep universe of potential buyers. And there are more buyers than you realize. Many of which would like to hear your compelling rationale for a deal.

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