How Good Are You at Predicting the Future? Reflections on Attempting to Time the Market for your Exit
The road to a successful exit is littered with the bodies of entrepreneurs that have attempted to time the market1. Lest you become another casualty, I wanted to give you some things to consider before you try your hand at predicting how future macroeconomic or sector-specific conditions are likely to unfold. Start by accepting that you are never going to know the perfect time to sell with 100% certainty.