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Marketing in a recession is difficult because your company has to change how it optimizes cash flow. This means that you may need to reduce your marketing budget, which will require you to focus limited funding on channels that deliver the highest ROI.
Understanding how your clients, and their consumers, will approach spending in a recessionary economy is important in determining the direction your marketing strategies should take. How your business approaches marketing right now could either propel or undermine your long-term success.
Marketing during tough economic times requires you to focus on the needs of your clients and manage cash flow, while remaining competitive. The only way to survive a recession is to power the most efficient marketing strategy with the least amount of spend possible.
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