The Boutique Podcast

The first step in selling a professional service firm is knowing why you are selling, before you sell. On this episode, we interview Renzi Stone, Chief Executive Officer and founder of Saxum to learn about the important questions to consider when thinking of selling your firm.

Scaling a boutique professional services firm requires capital and not all capital is the same. On this episode, we interview Josh Miramant, Founder and CEO at Blue Orange Digital to learn about the three sources of scale capital.

Boutiques professional services firms lose more deals to a competitor we call “Do Nothing” than any other competitor. On this episode, we interview Collective 54 Member Beth Trejo, the CEO and Co-Founder of Chatterkick, on how to overcome this competitor. 

The opportunity cost of spending your prime in a lifestyle business is too large. On this episode, we discuss a 3-part framework to address this issue and demonstrate how to use it.

How you manage unsolicited interest in buying your boutique will impact your ability to exit.  On this episode, we discuss how firm owners can capitalize on inbound interest.   

Scaling a boutique professional services firm requires a strategy. Yet many owners have a collection of tactics and call it a strategy. Learn about how firms should approach creating their strategy.   


The composition of the founding team must be carefully considered. Boutiques are often formed by a group with overlapping skills which makes it hard to scale. Learn about how the team may need to change over time if a boutique is to reach its full potential.  


As boutiques scale the way decisions are made must change. A startup benefits from the speed of a single decision maker. However, during scale, the decision-making ability of the founder is diminished.  


Splitting the equity in a partnership is difficult. However, there is a proper way to do it that results in lots of wealth being created. Learn how to fix broken legacy partnership agreements as you grow, scale, and exit.  


The size of your market is most accurately measured by your ability to reach the decision makers in your niche. Growing a boutique is hard and the size of the prize needs to be worth the level of effort.