Founding Members

Pioneers, pathfinders, leaders, trailblazers, explorers,
adventurers, trendsetters, groundbreakers, discoverers


    Founding Members bring a wealth of experience and expertise to Collective 54, equipping our members to overcome every new challenge and reach ever-higher levels of success. Collective 54 members receive advice from these seasoned innovators who are passionate about sharing their knowledge and expertise. The Founding Members provide actionable advice and real answers, helping Collective 54 members make the right decisions on the issues that matter most to an owner of a professional services firm.

    Ashok 300
    Asokan Ashok
    Chief Executive Officer

    As the Chief Executive Officer of UnfoldLabs, an innovative and strategic products and services company in mobile and cloud platform technologies, Asokan brings over 25 years of international experience in high tech sectors, developing software and communication systems. As a leading strategist in the tech industry, Asokan has expertise driving customer insights into thriving businesses and commercializing products for scale. Asokan has received several awards and won several accolades for his work including the Best Technology Leader 2019, Chief Executive Officer of the Year 2019, and Most Innovative Business Leaders to Watch. UnfoldLabs won the multiple awards under his leadership as well, including Top 30 Most Innovative Companies 2019, Top 10 Best Mobility Companies 2018 and Top 30 Most Innovative Companies. His products and solutions have also won many awards – most notably the Fierce Innovation Awards and Emerging Tech Awards. An industry visionary, Ashok is a sought-after global thought leader and trusted strategic advisor, authoring articles for leading magazines around the world and serving as a respected speaker at international tech conferences. Prior to UnfoldLabs, Ashok held a variety of senior management positions in high-tech companies like Samsung, Motorola, Nokia, Ericsson and Compaq (HP). As a serial entrepreneur and a pioneering high-tech inventor, Asokan presently serves on the Board of Directors / Advisors of several technology start-ups. LinkedIn, No boarder

    Brenda Hurtado 300
    Brenda Hurtado
    President & Chief Operating Officer
    The Point Group

    As President and Chief Operating Officer of The Point Group, Brenda offers deep expertise in marketing and market analysis with more than 25 years’ experience directing corporate global brand strategy development, research, analysis and communication implementation. She is also the head of Point’s technology marketing group, which spans clients from communications and software to hardware and technology services. She combines strong business acumen and marketing expertise that turn ideas into revenue producing solutions. Prior to Point, Hurtado worked at EDS where she was involved in corporate brand strategy, brand management and communication implementation. Point clients benefit from her in-depth knowledge of brand management, market research and analysis and corporate marketing. LinkedIn, No boarder

    Denise Lambertson 300
    Denise Lambertson
    Chairwoman and Founder

    Long before she was hailed by Forbes as the founder “changing the influencer marketing platform between celebrities and startups,” Denise was leading the industry in brand partnerships and celebrity integrations. For over 10 years, Denise has relied on her acute business acumen and infallible intuition to build partnerships based on shared values, interpersonal chemistry, and complementary skill sets. An integral part of Madonna’s team for six years, Denise developed an expertise in music, film, television, fashion and fitness. Denise oversaw the global release of three #1 albums, three sold-out world tours, multiple live appearances, music videos, and countless commercial campaigns and brand extensions. In 2009, Denise founded LMS, a boutique agency that focuses on influencer and social media marketing solutions. Denise has pioneered various forms of partnership including building a brand around a celebrity founder or co-founder, C-suite talent integration into existing brands, talent investment with advisor services, talent investment with marketing services, and marketing services for sweat equity or revenue share. LinkedIn, No boarder

    Joe Terry 300
    Joe Terry
    Chief Executive Officer
    VantagePoint Performance

    Joe is currently the Chief Executive Officer of both MarketingProfs and VantagePoint Performance. By concentrating on human performance, Joe helps and grows world-class tech enabled business services, consulting, technology and SaaS organizations focused on serving employees, customers, and communities. Previously while Chief Executive Officer of Corporate Visions, Joe led the company to record growth in bookings, revenue and profits, while achieving a 40% EBITDA CAGR. In addition, Joe executed five successful acquisitions and two private equity transactions. In 2018, Joe was inducted into the Hammond, Kennedy and Whitney Hall of Fame for demonstrating exceptional leadership, talent, integrity and remarkable shareholder return. Joe is a former NFL linebacker and a current Ironman Triathlete who founded the CVI Power Foundation, supporting donations to various charitable organizations globally. In addition to finishing 11 Ironman races, he finished the Ironman World Championships in Kona, Hawaii in 2013, 2015 and 2018. LinkedIn, No boarder

    Kevin Gray 300
    Kevin S. Gray
    Chief Executive Officer
    Veracity Capital

    As Chief Executive Officer of Veracity Capital, Kevin is responsible for the execution of the company’s mission, vision, and financial success. He is also charged with attaining the company goals while managing the right balance of resources and capital for employees, related groups, and initiatives. Kevin brings to Veracity Capital executive-level leadership skills, with a deep understanding of all aspects of the business as well as a clear vision. As Chief Executive Officer, Kevin ensures that the company culture and its values are applied consistently from top to bottom, across all departments. He also takes an active role in driving company performance, with a keen knowledge of the industry. Kevin is a passionate advocate as a true fiduciary that provides the best platforms and strategies for clients. His experience at managing and developing teams have focused on providing multi-faceted solutions using all-encompassing services for clients at AYCO, a Goldman Sachs Company and RBC Wealth Management. LinkedIn, No boarder

    Matthew Sharrers 300
    Matt Sharrers
    Chief Executive Officer

    As the Chief Executive Officer of SBI, a management consulting firm specialized in sales and marketing dedicated to helping you Make Your Number, Matt is responsible for strategy execution, business development and talent management of the firm. Forbes recognized SBI as one of The Best Management Consulting Firms in 2017, 2018, and 2019. Over the course of nearly a decade at SBI, Matt has been an instrumental in growing and scaling the firm as the Senior Partner. Matt led SBI’s double-digit revenue growth and built SBI’s team of revenue generation experts. Prior to joining SBI in 2009, Matt spent eleven years in leadership roles creating a strong track record in initiating and leading change, driving results, strengthening operational and sales functions, and innovating amid a rapidly evolving landscape. As a result, he is a leading expert in the best practices driving revenue growth. Chief Executive Officers and private equity investors turn to Matt’s team at SBI when they need to unlock growth potential inside of their companies. LinkedIn, No boarder

    Sam Bretzfield 300
    Sam Bretzfield
    Founder and Chief Executive Officer

    Sam Bretzfield is a technology-driven entrepreneur, investor and advocate helping to build great companies such as: EarthLink (Early Employee) bGlobal (Founder), Direct Fresh (Co-Founder), 6Beyond (Investor) and several others. Bretzfield has 25 years of leadership experience working with global Fortune 500 enterprises, C-level executives, start-ups and application developers in addition to extensive international experience building high performing companies and project teams in emerging markets, from concept to customer delivery. In 2005, Bretzfield moved to Asia and launched bGlobal and from very humble beginnings, bGlobal has flourished into one of Bangladesh's leading outsourcing companies, providing cost effective programming and interactive production services. bGlobal has managed to expand its operations from the United States to the Middle East, Europe, and South Asia servicing clients such as: Akamai, Tech Data Corp, GFI Software, NBCUniversal, HBO, Ingram Micro and others. Bretzfield is a founding board member of the Bangladesh American Software Association (BASA), a committee member of the Bangladesh Association of Software and Information Services (BASIS) focused on eLearning and eCommerce. Bretzfield is also a board member of The Steps Institute. LinkedIn, No boarder

    Sanjay 300
    Sanjay Jupudi
    President and Founder

    As the President and Founder of Qentelli, Sanjay offers more than 18 years of experience leading global teams, working with Fortune 500 organizations, building companies and heading operations, sales and delivery. Being in leadership roles at enterprises, nurturing start-ups and as an entrepreneur, Sanjay offers hands on experience in product development, product implementation and IT consulting spanning Europe, Americas and Asia. Prior to Qentelli, Sanjay was instrumental in building the global delivery model at Cigniti and played a key role in transforming the organization as a leading independent testing services company valued at over $100MM. Prior to Cigniti, Sanjay was an architect, designing and implementing complex telecom billing and business support systems in the US and Europe. Under Sanjay’s leadership, Qentelli has grown to a 500 people company and won several awards like Fastest Growing Company and Best Company to Work For by Best in Biz, Great Places to Work and 3rd Best Company to Work for in Dallas by Dallas Morning News. Sanjay spent over eight years internationally, including UK, Germany, Ireland and Cyprus and worked as an expert in implementing complex telecom billing solutions at Amdocs, a worldwide market leader in the telecommunications software marketplace. LinkedIn, No boarder

    Guha 300
    Seshadri Guha
    Chairman / Managing Partner
    CGN Global

    Seshadri Guha has over 30 years of experience in managing complex business challenges and defining unique approaches for business strategy. His expertise spans from transformation science to technology architecture and business modeling strategies for exclusive solutions. Guha is a founding partner and member of the executive management team at CGN Global. He has led the development of CGN over the past 25 years into an industry leading professional business transformation consulting firm. Guha is also the CEO and Founder of Tada Cognitive Solutions, LLC. Tada is a cloud-based intelligent digital platform that specializes in connecting data, showing the relational nature of information, and allowing businesses to make smart operational decisions and transform the way they function. Guha earned his Bachelor’s degree in Mechanical Engineering from the Indian Institute of Technology, Chennai, his Master’s in Engineering Science and Mechanics from Iowa State University, and is also an alumnus of the Kellogg School of Management. Guha has been recognized for his professional accomplishments as well as his contributions to his local community. He’s a member of the Central Illinois Business Hall of Fame, actively supports the American Red Cross of Peoria and is a dedicated member of Easterseals of Peoria Board of Directors. LinkedIn, No boarder

    Terry Tateossian 300
    Terry Tateossian
    Socialfix Media

    Terry Tateossian is the Founding Partner of Socialfix Media, a multi-award-winning digital marketing agency focused on emerging technology and media working with companies in launching innovative products and gaining market share. She is also the founder of Amplified3, a complete marketing agency management suite for smart digital asset management, asset distribution, and team training. Tateossian is an MIT Blockchain Technology and AI certified expert, thought leader, entrepreneur, podcast host and speaker. She serves as a board member and advisor for several transformational start-ups and has earned multiple recognitions for innovations and leadership in technology, media, and marketing. Recent awards include recognition from Forbes Magazine as WPO 50 Fastest Growing Women-Owned/Led Companies, NJBIZ Top 40 Under 40, Future 50 Fastest Growing companies in NJ/NY by SmartCEO Magazine, and Top 25 Leading Women Entrepreneurs. LinkedIn, No boarder