Weekly Discussions

    To Thrive, Move Your Business Upscale or Downscale: Learn How to EffectiveLY Position Your Business

    Thursday, August 6th, 2020 | 1:00 PM PT / 3:00 PM CT / 4:00 PM ET
    Facilitated by Brenda Hurtado, COO of The Point Group (biography)
    When it comes to positioning your service in the marketplace, you will find yourself in one of three positions: You will either compete on the high end, the low end, or in the middle. In other words, you either offer a high-end product or service, a low-cost solution, or you try to straddle the middle and be all things to all people. What we're seeing today, however, is that the middle market is increasingly going away as it gets beaten by competitors from either end.
    The key, if your business finds itself stuck in the middle, is that you need to shift. If not, you'll likely find yourself out of business in short order. Fortunately, there are a couple of strategies you can put into action. Join us and learn how you can move your business upscale or downscale to thrive!
    If you can't make the discussion, register below and we'll send you a high-value summary of the call.



    About our HosT

    Brenda Hurtado 300
    Brenda Hurtado
    President & Chief Operating Officer
    The Point Group

    As President and Chief Operating Officer of The Point Group, Brenda offers deep expertise in marketing and market analysis with more than 25 years’ experience directing corporate global brand strategy development, research, analysis and communication implementation. She is also the head of Point’s technology marketing group, which spans clients from communications and software to hardware and technology services. She combines strong business acumen and marketing expertise that turn ideas into revenue producing solutions. Prior to Point, Hurtado worked at EDS where she was involved in corporate brand strategy, brand management and communication implementation. Point clients benefit from her in-depth knowledge of brand management, market research and analysis and corporate marketing. LinkedIn, No boarder