As President and Chief Operating Officer of The Point Group, Brenda offers deep expertise in marketing and market analysis with more than 25 years’ experience directing corporate global brand strategy development, research, analysis and communication implementation. She is also the head of Point’s technology marketing group, which spans clients from communications and software to hardware and technology services. She combines strong business acumen and marketing expertise that turn ideas into revenue producing solutions. Prior to Point, Hurtado worked at EDS where she was involved in corporate brand strategy, brand management and communication implementation. Point clients benefit from her in-depth knowledge of brand management, market research and analysis and corporate marketing.