Weekly Discussions

    Transforming a Lifestyle Business into a Growth-Based Organization

    Thursday, August 27th, 2020 | 1:00 PM PT / 3:00 PM CT / 4:00 PM ET
    Facilitated by Doug Alexander, CEO of Focus Technology (biography)
    All businesses start with an idea, and eventually, a business plan. Yet before you dive into the intricacies of planning business operations and logistics, you should identify what type of business you want to start: growth or lifestyle.
    As the name implies, growth businesses (also referred to as high-growth, equity or scalable businesses) are focused on growth —the faster, the better. A growth business focuses on a marketplace with potential for rapid and robust growth over the coming years. There may be technological innovations that spawn rapid development of new products, or there may be changing customer dynamics that create new market needs.
    Lifestyle businesses, on the other hand, are intended to support an entrepreneur’s lifestyle. You might see lifestyle businesses also referred to as “single owner businesses” but this can be an unintentionally narrow view of the market segment.
    Profitability is a focus for lifestyle businesses, but there’s typically much less emphasis on rapid growth in favor of slower, more incremental growth. Where the essential focus for growth businesses is, well, growth, lifestyle businesses as a whole take a less aggressive approach to profitability, especially if the business owner is maintaining his or her preferred lifestyle.
    Now, what if you want to change your trajectory and build a growth-oriented business now? Learn how to can transform a lifestyle business into the growth-oriented firm from an expert that’s accomplished that goal with his current firm!
    If you can't make the discussion, register below and we'll send you a high-value summary of the call.



    About our HosT

    Doug Alexander
    Doug Alexander
    Focus Technology

    Doug Alexander is the CEO of Focus Technology, bringing over 25 years of experience driving revenue growth in the technology sector. Doug is responsible for setting and executing our strategic plan for company transition and expansion. His commitment to customer engagement and satisfaction are among his top priorities. Since joining Focus Tech in 2015, Doug has directed our company transformation which has resulted in record revenue growth, including leading the company through a strategic MSP acquisition in 2017. He is responsible for running all facets of the business across sales and marketing, engineering, operations and finance. Under Doug’s leadership and for the first time, the company has won numerous industry awards from CRN and the Boston Business Journal including their list of Massachusetts’s Largest Privately Held Companies. Prior to joining Focus, Doug held various management and leadership positions for Fortune 500 companies such as EMC, NetApp and StorageTek. Doug is also passionate about community service and currently sits on the American Heart Association Executive Leadership Team for the Boston Heart Walk. Doug was selected to Chair this event in 2018 and 2019. Doug is also a member of the Mass Technology Council and a graduate of Framingham State University. LinkedIn, No boarder